custom-built · fixed price · live in 2–4 weeks
Stop paying for leads your team can't answer fast enough.
Half your day disappears into conversations that were never going to become jobs: the caller three counties outside your service area, the price-shopper collecting a fifth bid, the “just wondering” that eats twenty minutes. Meanwhile, the lead that was ready to book sat in voicemail for four hours — and booked with whoever called back first.
We build AI lead qualification that runs on your rules, not ours. You define what a good lead looks like — service area, the job types you actually want, budget signals, urgency — and the system asks those questions the moment a lead arrives, on every channel you use: phone calls, web forms, missed-call text-backs. Qualified leads hit your phone immediately with the full picture. Everything else gets a polite response and a log entry, not a slot on your callback list.
The demo line answers as a fictional company — call it and hear the technology live.
How it comes together
Define your rules
A working session where we write down what you've never had to: what makes a lead worth your time, what gets a polite no, and how to handle the gray areas in between.
Wire up every channel
Calls, web forms, and missed-call text-backs all feed one qualification flow, so a lead gets the same questions whether it rang your phone or filled out your contact page at midnight.
Test against your real leads
We replay the kinds of inquiries you actually get — including the weird ones — and tune the questions until the system sorts them the way you would.
Go live with full visibility
Every conversation is logged and readable. You watch the first weeks with us, loosen or tighten rules, and the system gets sharper as you do.
What it does with every lead that comes in
Responds to new leads in seconds — whether they called, submitted a form, or hung up on ring three
Checks the address against your service area before anyone drives anywhere
Asks your qualifying questions — job type, timeline, budget signals — in plain conversation, not a form
Pushes the urgent, ready-to-book lead straight to your phone with full context
Lets tire-kickers down politely and logs the exchange so nothing is silently lost
Follows up with warm-but-not-ready leads on a schedule so they don't go cold
Drops every qualified lead into your CRM with notes your team can act on
What missed calls cost — other / not listed math
7 missed calls/day × 20 workdays × 35% close rate × $800 avg ticket
$39,200/month on the table
Response time is most of the story: a lead answered in the first minutes books at a completely different rate than one called back after lunch. The calculator shows what your current gap is costing.
Run your own numbers in the calculator →Built for
Every build is shaped around one operation. See how it lands in your world: Roofers · Plumbers · Law firms
How we work
Your rules, always visible
Every conversation logged, every rule yours to change. Nothing disappears out of sight.
Fixed price, scoped up front
One proposal after one call. No meter running.
Live in 2–4 weeks
Discovery to qualifying real leads in under a month.
No lock-in
Rules, code, and docs are yours. Month-to-month if we keep running it.
Questions we get
Will it turn away real customers?
You set the rules, and you can read every conversation. Nothing is silently discarded — a lead that doesn't qualify gets a polite response and a log entry, and you can loosen any rule the moment it feels too strict. Most owners discover the opposite problem was bigger: good leads going cold waiting for a callback.
What counts as a qualified lead?
Whatever you say it is. In-area address plus a job type you want is a common floor; some owners add urgency or budget signals on top. The rules are yours, written in plain language during setup, and changeable any time after.
Which channels does it cover?
Phone calls, your website forms, and missed-call text-back — one qualification flow across all of them. A form filled out at midnight gets the same questions, in the same voice, as a call at noon.
What does my team actually see?
Qualified leads arrive on your phone with everything captured: who, where, what job, how urgent, what was said. No listening to voicemails, no calling back to ask the basics again.
What does lead qualification cost?
Fixed price after a 30-minute discovery call, scoped to your channels and volume. Most builds go live in 2–4 weeks, and it stacks cleanly on a receptionist build if you want both.
Free audit
Get a free audit of your lead handling
Tell us where your leads come from and how fast they get a response today. We'll map where they leak and which qualification rules we'd start with — within 24 hours.
Zero obligation. If it's a fit, we book a call. If not, you keep the audit.
Thirty minutes. A fixed price. Your call.
Related: AI Receptionist · AI Workflow Automation